TRENDING: Student’s ‘Break Free’ ad for Adidas will make you feel something real

MANILA — “Break Free” is a moving advertisement that tells the story of a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old running shoes by Adidas, and decides to take a run in his old marathon outfit. He wants to leave the boredom behind and tries to escape the nursing home, against the will of the nurses. His actions ignite a spark of life in the residents of the home and they support him on his way to freedom.

ghmghmgh
Screenshot shows the glorious career of the former marathon runner.

The German director and Filmacademy Baden-Wuerttemberg student, Eugen Merher ad’s stands apart from a pack of overly similar work in the category.

However in an interview with Huffington Post, he revealed that the shoemaker was not impressed with his work. “We tried sending it to [Adidas] Communication department but they really didn’t react.” 

As of writing, the video originally uploaded on YouTube last month has attracted more than 1.5 million views and ranked into the 26th trending spot. On the spotlight, maybe the brand will take notice. 

 

[WATCH]


ViejaroMNL (Viajero Manila) is a lifestyle blog site that features different pop culture, travel and food destinations in the Philippines. This article was written by Gillian Gacuma. Video material from YouTube channel Eugen Merher. #WhatsUpManila 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s